The Maile Gaze (Delayed); Tebowmania Talk in the Midwest
Before discussing the significance/history/symbolism of uniforms and how sports fans talk about unis, I have to address a slightly more pressing matter. In two weeks I am going to Rockford College, a private liberal arts college outside of Chicago, to talk about the rhetoric of religion in Tebowmania and the Penn State scandal. Here’s the extended abstract:
With God on the Sideline:
The Rhetoric of Faith and Football in Tebowmania and the Penn State Scandal
Perhaps the two biggest sports stories of 2011 have concerned college and professional football respectively: the first being the allegations of child rape against former defensive coordinator for Pennsylvania State University’s Nittany Lions, Jerry Sandusky, the second being the media frenzy brought about by the play and public persona of Tim Tebow, quarterback for the Denver Broncos. What connects the two is not merely the sharing of a particular moment in American sports history, but how religion and religious rhetoric have been at the forefront of both. After the Sandusky case began making national headlines, NBC’s Brian Williams made a statement, which at least in sentiment if not exact terms, had also been expressed in The New York Times. Williams asserted that a “lot of people watching this scandal unfold at Penn State, watching the human damage pile up, watching an institution get badly soiled, can’t help but think of the scandal that rocked the Catholic Church in America.” While this analogy is born from the way a powerful institution was complicit in covering up the abuse of young boys by a respected and prominent figure in the local community, this is not where the religious rhetoric ends. The other central figure in the case, former head coach Joe Paterno, has been rhetorically positioned as a fallen deity; in a Sports Illustrated article about the scandal, an alum mentioned a run-in with Paterno where she felt like she had been “scolded by God.” (Paterno’s nickname, “Pa,” also has a religious connotation that is difficult to ignore.)
At the same time as the Sandusky case unfolds and provides ongoing material for media punditry, Tebowmania, shorthand for the incredible amount of attention given to Tim Tebow, shared the media landscape with the Penn State case. Ever since his rise to national prominence as a Heisman Trophy and national championship-winning quarterback at the University of Florida, Tebow’s religious faith has been part of not only his own rhetoric—he famously had Bible verses on his eye black during games—but is also central to his polarizing effect on audiences. Although his incredible popularity could be due to leading a spate of dramatic comeback wins for the Denver Broncos, it also has to do with his constant and prominent profession of faith, the kind of rhetoric that has appealed to a wide spectrum of Americans. Yet Tebow’s references to his faith have not been universally endorsed: responding to Tebow’s pronouncements, Baltimore Ravens linebacker Terrell Suggs said that, “with all due respect, we don’t need God on our sideline.” This paper puts Tebowmania and the Penn State scandal in conversation via the religious rhetoric present in both, and explores how this is part of a larger intersection between sport, faith, and American identity.
In The Holy Trinity of American Sports (2007) Craig A. Forney argues that football, baseball, and basketball “produce a daily way of life and provide acts of nonstop guidance, particularly by way of devotion to spoken and written words. Beyond the everyday, the game action inspires gathering of fans at certain times in the week, congregating actions in expression of common faith” (25). What Forney calls the “devotion to spoken and written words” is the central element of this paper, particularly as these words reflect the fan’s identity and his or her relationship to other fans. Moreover, sport generates a wide-ranging and sophisticated discourse that goes far beyond the discussion of the game and its minutiae of points scored, penalties given, and winners and losers identified. While this paper focuses on what (for want of a better term) I will refer to as case studies that demonstrate interconnected rhetoric of faith and football and how this rhetoric consists of much more than what occurs on the gridiron, this chapter is also an attempt to speak to the wider interplay of faith, sports, and fanaticism in the United States.
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There are a number of issues I will address:
* Fanaticism, of course, and how it played out in both the phenomenon of Tebowmania and the allegations against Jerry Sandusky. How much is too much? (A silly question, perhaps, but one that pertains to both cases.) Tebowmania, after all, was as much about those who looked at his public pronouncements of faith with distaste as delight. How did Tebow go “too far”? Aaron Rodgers is a quarterback who is vocal and open about his Christian faith, but he has few (if any) critics on this matter. Perhaps we can locate the disdain felt by many observers in the way that it was part of the Tebow commodification: that Tebowing, for example, was part of the larger “sales drive” of the Tebow brand. (I am sure I am not the only one to think this, but if only Roland Barthes could write an essay on those devoted “Tebowers,” captured by digital photography in a pose that has no fixed meaning.)
As for the Penn State scandal, another question that was part of its discourse is “what’s too much?” In this case, I think the question of degree concerns what, for want of a better term, one could call “the line”: How do we read the actions of the students who rioted (gently in that good night) over Paterno’s dismissal? Acolytes who are unleashing anger and dismay after the deposition of a beloved, divinely-appointed monarch? Or acts of devotees who are willing to forget/wilfully ignore the effect such visible support for Paterno might have on those who were (allegedly) raped by a member of Paterno’s royal family?
More later.

![The Specter of Context; or, “Our Hitler”
The furor over Miami Marlins manager Ozzie Guillen’s comments continues. As happens when a statement made by a figure in the sports world attracts attention from the wider realm of the general media, the sports media—namely, ESPN—has exhaustively mined the story, from the initial reports of the comments through Guillen’s public mea culpa and subsequent suspension. On Friday, April 6, Time published the following:
“I love Fidel Castro,” Blurts Ozzie Guillen, the new manager of the Miami Marlins, in his Jupiter, Fla., spring-training office before an early-March team workout … After a second of reflection, the most unfiltered figure in baseball, if not sports, wants a do-over. “I respect Fidel Castro,” says Guillen, a Venezuela native who also says he respects Hugo Chavez. “You know why? A lot of people have wanted to kill Fidel Castro for the last 60 years, but that mother——— is still here.”
If any well-known coach or manager in American sports mentioned that he or she loved and/or respected Fidel Castro, there would be reaction in the media. (Particularly in the Twitterverse Epoch.) But there are several key contextual elements to this statement that make it even “hotter”: first, he made the comment in South Florida, home to the largest Cuban population in the United States. Second, he is the coach of a team that recently switched from having a name that associated itself with the state as a whole “Florida Marlins” to a specific city “Miami Marlins.” According to a recent U.S. census, there are over 850,000 Cuban Americans in Miami alone.
(On a somewhat side-note, I have always been fascinated by the syntax of cultural/national/ethnic identification. Does Cuban American denote an equal sharing of a particular heritage? Or is “Cuban” the adjective and “American” the noun? Or is the ordering one of importance or relevance? Cuban comes first, American comes second. In a conversation with Salman Rushdie, Christopher Hitchens argues that Jewish organizations—American Jewish Historical Society, American Jewish World Service—are unique in the United States in the way that “American” is placed before “Jewish.” Does this mean that the label American, which is a matter of national rather than ethnic or religious identity, is put to the forefront? )
Guillen’s comments caused uproar because Miami is the center of the Cuban exile, and to be a professional baseball manager in Miami and praise the dictator who drove many of that city’s residents from the place of their birth—a legacy of fear, anger, and resentment related to the Castro regime that is passed down through Cuban American families—is, in simple terms, at least a slap in the face to a large portion of the fanbase. Of all the discussion that has come about through Guillen’s Time interview, it was Miami Herald writer and ESPN show host Dan Le Batard’s reaction. LeBatard, who is a Cuban American, quite reasonably stated that Guillen’s comments were “the worst possible thing that [he] could have said.” Le Batard followed with a more provocative statement: “For Cuban-Americans, he’s our Hitler. Without getting into a comparison shopping on atrocities, let that marinate for a second. For Cuban-Americans, Fidel Castro is our Hitler.”
Perusing different articles that have addressed Le Batard’s article, more than one mentions how Le Batard’s reference evokes Godwin’s Law, an Internet adage attributed to one Mike Godwin in the early years of cyberspace. Godwin’s Law serves as a proverb: “If you mention Adolf Hitler or Nazis within a discussion thread, you’ve automatically ended whatever discussion you were taking part in.” While other articles have addressed the real numbers of those killed by the Castro regime or attempted to quantify/qualify just how “bad” a dictator Castro was in comparison to other ghastly “leaders” throughout the twentieth century, I was struck by one word (repeated twice) in Le Batard’s claim: “our.”
I heard rather than read Le Batard’s assertion—it was a clip that has been played numerous times on ESPN—and thus I took note of the way that Le Batard verbally emphasized the word “our.” Not that Castro is “like” Hitler to us, but that Castro is “our” Hitler. Perhaps I am pressing on something that’s not there, but I couldn’t help but think of the extension: Castro is “our” (meaning Cubano and Cubano estadounidense’s)tyrant, and Hitler is “yours” or “theirs.” Perhaps because both Hitler and Castro’s respective regimes took action that had both local (the targeting of particular people who inhabit said nation-state over which the dictator holds power) as well as international ramifications (a world war and systematic murder which, while largely focused on, was not restricted to European Jewry; in the case of Castro’s Cuba, a long-standing relationship with a Cold War antagonist), I took greater notice of the first person possessive plural pronoun.
Yet perhaps this was simply another case of context being integral to Guillengate: South Florida has a large Jewish population, and Le Batard’s comments may have been intended to elicit pathos in a particular audience. However, I do wonder what Jewish Americans in Miami and around the country made of Le Batard’s comparison?](http://24.media.tumblr.com/tumblr_m2cie10JpO1rrvr9mo1_1280.jpg)



